What is content marketing? It is a type of marketing that includes creation and sharing of online materials such as videos, blogs and social media posts that doesn't promote any brand but depicts interest in its products or services. Content marketing is a strategic marketing approach focused on creating creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action. Now-a-days traditional marketing are less effective. All forward thinking marketer looks for most efficient way of marketing. Content marketing being used by leading brands:- An annual research shows the vast majority of marketers using content marketing. Even, the most prominent organizations uses content marketing such as P&G, Microsoft, Cisco systems and John Deere. It is also developed and interpreted by small businesses and even in one person shops across the globe because of its efficient. Thr